Why Hidden Beauty?

The first product I ever formulated was for myself, and it was a sugar lip scrub. I realized how well it worked and started making them for friends and family to try, too. I have always worked in customer service, but I knew I would one day love to make this a full-on business. That idea was born in 2014… Fast forward to October 2024, and my dream finally became a reality. My first product was the lip scrub; it’s hydrating and a gentle exfoliant that helps remove dead skin and leaves your lips feeling silky and moisturized. So, the name Hidden Beauty was born. You’re revealing the beautiful skin hidden behind all the gunk we accumulate (I know, it sounds gross, but it’s true.)

Apart from the name being literal, it is incredibly symbolic as well. I believe a lot of us aren’t living up to our true potential because of roadblocks and negative people around us. Whether it be a toxic job, an abusive partner, an overbearing mother, or an eating disorder, the list can go on and on. I believe by making small, healthier choices daily and consistently maintaining that routine, is when the true hidden beauty of our lives gets to shine.

I do believe in and promote my products immensely. They will help your skin in numerous ways.

However, our skin has this amazing ability to reveal to us what’s going on inside of us. Through blemishes, dullness, dark circles, fine lines, inflammation, and redness, it all tells us something. It’s telling us maybe we ate too much sugar, maybe we are dehydrated, maybe we aren’t moisturizing enough, perhaps we aren’t getting enough sleep, maybe we are drinking a bit too much alcohol, maybe our hormones are a bit out of balance, the list goes on.

Let me be clear: Having these things I listed does not make you less beautiful. It does, however, mean your body is trying to tell you something.

My products will help exfoliate your skin, hydrate the skin, brighten and rejuvenate the skin, and more, but just like how you can’t out-exercise a bad diet, the same goes for skin care. There’s only so much you can do for your skin until you realize something deeper might sometimes be going on, and some aligning may need to occur.

I started this company to inspire others and promote clean and organic ingredients. Our lives can be hectic and messy. Starting to take care of something as skin-deep as... well, our skin is an easy and effective place to start. My background is in holistic nutrition and communications. With this platform, I plan to share blogs, testimonials, and personal anecdotes that preach the benefits of using my products and how to achieve optimal beauty healthily and naturally.

Thank you for being here, and thank you for being you.

Stay beautiful,

Lexie Mae